Our Story

Founded in Sweden 2016, we are an interior design brand dedicated to bringing you the world's best design at a fraction of the traditional retail cost.

We launched our first collection of luxury bedding in late 2016; it sold out within a few days.

Our business is founded on two principles:

- We will never compromise on the quality of our products

- All our products are priced fairly without any luxury markup

We hope you will enjoy our products as much as we do.

Eric Edholm, Founder ERIC&GUSTAF